Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics,
they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics.
Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface
with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss
how to dive deeper into your Google Analytics integration to grow your business.
If you didn’t already know, CMS is an acronym for “content management system.” A CMS is used by many developers, consultancies, and companies to build their website. It’s an incredibly common thing to do, as any flavor of CMS you choose will always save you effort and money, compared to building a website from nothing. This is especially true if you look at the lifetime investment of your website. Using a CMS framework or solution of some kind just seems to make sense. After all, this is what I’ve built my own career upon since 2001. However, then, CMS was known as a portal or portal framework. That’s a long time ago, so it’s not a bad idea to take stock of things every now and thing to see if what you’re doing is the correct thing. To this end, I asked myself, “How is CMS doing right now, and does it make sense to still be doing CMS-related work in the future?”
It may surprise you to hear that in such a populated region such as London to hear that there has never been a DotNetNuke user group there. That’s right! There isn’t an area in the United Kingdom that is considered to be more metropolitan. It’s also considered to be a leading global city in numerous areas such as arts, commerce, education, entertainment, fashion, finance, healthcare, media, research and development, and more. Yet DNN hasn’t reached their techie scene. That’s changing! The very first user group meeting that focuses on DNN will be held there in just a couple of short weeks.
What do San Francisco, year round perfect weather, delivering solutions advice, participating in community activity, and DotNetNuke have in common? How about evangelizing DotNetNuke to the community through things like Twitter, blogs, Facebook, forums, exchange, and user groups? Give up? It’s the open position of Sales Engineer at DNN Corp. That’s right… We are still looking for just the right person in the DNN community to join the team!
Search engine optimization (SEO) has been on the top of most minds in the website design and development for many years now, so I won’t bore you with details about what it is and why it’s important. At this point, that should be obvious. However, maintaining your SEO is a never-ending challenge. This is never more apparent than when you switch platforms on the web, no matter how big or small that platform may be. I have recently run into such a challenge.
There are all kinds of ways to make a skin (or design) in DotNetNuke react in a dynamic or personalized fashion, and it can be done in any number of ways. To date, my favorite article on how to do this was written by Vassilis Terzopoulos (@thinkofdesign). As his Hook Your DotNetNuke Skins blog post illustrates, a "user control" style skin allows you to use and reuse the DotNetNuke API in your skin design. This has potentially limitless potential in customizing the user experience from a very high level across your entire site.
This isn’t really a “whitepaper” in the literal sense, but rather a cheat sheet to help you identify all of the areas in DotNetNuke that you can take advantage of in order to effective leverage your Search Engine Optimization (SEO) strategies. Nearly all of these SEO settings and features have been around for a long time too.
Search Engine Optimization is simply a term used to describe the process of constantly optimizing your website to be indexed easier and faster – and better indexed than competitive websites. The exact methods and techniques you use will sometimes change from week to week, but the tools used to employ your strategy generally remains the same.
If your website is publicly visible, and if it has ANYTHING to do with your business making money – SEO SHOULD BE IMPORTANT TO YOU. Most companies that are serious about this have one or more people on-staff or contracted full time to get the most out of SEO.