There’s few people these days that don’t wear multiple hats where they work. You might be applying for and holding the title of events coordinator, but you’re probably also dabbling in website updates, PPC marketing, marketing automation, and who knows what else. Employers love to do this for many reasons, not the least of which being that you might be very good at those other things too. This makes you much more valuable to your current employer. Unfortunately, this doesn’t do you any favors for your personal branding. You simply look like the proverbial “jack of all trades, master of none.” Don’t forget that you’re one of many in a sea of applicants trying to vie for the attention of the great employers out there.
Personal branding is very important. More and more, you’ll realize this. If you’ve ever known or been a hiring manager, you know all too well how hard it is for a single applicant to stand out in that tall stack of résumés when a job is open. You’re the proverbial needle in the haystack. Here are a few easy ways to get out of the haystack and in front of that next great opportunity.