Since WillStrohl.com has been up and running, its primary function or purpose has been to host my personal blog about many things, but mostly DotNetNuke. During this time, it has always run on the “core” Blog Module. Say what you want about the core blog module, but it has always been a very functional way to build and maintain a blog presence on DNN. There has always been a way to accomplish anything you wanted using it, whether it was adding other modules to the page, adjusting the design, or simply recompiling the module with any adjustments I’ve needed. I’ve traditionally had time to do this, all with the intention of helping to make the blog module a better module. Though, I recently changed blog modules, and that’s what this article is about.
Search engine optimization (SEO) has been on the top of most minds in the website design and development for many years now, so I won’t bore you with details about what it is and why it’s important. At this point, that should be obvious. However, maintaining your SEO is a never-ending challenge. This is never more apparent than when you switch platforms on the web, no matter how big or small that platform may be. I have recently run into such a challenge.
This isn’t really a “whitepaper” in the literal sense, but rather a cheat sheet to help you identify all of the areas in DotNetNuke that you can take advantage of in order to effective leverage your Search Engine Optimization (SEO) strategies. Nearly all of these SEO settings and features have been around for a long time too.
Search Engine Optimization is simply a term used to describe the process of constantly optimizing your website to be indexed easier and faster – and better indexed than competitive websites. The exact methods and techniques you use will sometimes change from week to week, but the tools used to employ your strategy generally remains the same.
If your website is publicly visible, and if it has ANYTHING to do with your business making money – SEO SHOULD BE IMPORTANT TO YOU. Most companies that are serious about this have one or more people on-staff or contracted full time to get the most out of SEO.